Realtors: Can We Talk About Marketing? |
- Can We Talk About Marketing?
- How to follow up with buyer’s agents after showings?
- What is the best online course for getting your GA real estate license?? I’m interested in becoming an agent and am overwhelmed at the number of choices offering courses to complete my pre-licensing requirements.
- Grocery store endcap checkout marketing?
- Do you find houses for your buyers?
- What Tech Do You Use for Your OHs?
- How often do prospects ghost you?
- What does everybody think about using NFTs as real estate contracts?
- Direct Mail
| Posted: 19 Apr 2021 11:16 AM PDT I am having a hard time finding folks who actually know anything about marketing, or who are willing to share their experience. Here is mine. Please share anything you learned in the comments. I was licensed in Lewis County WA (rural area just south of Olympia) and recently moved to Ventura County CA (just north of Los Angeles), and my experience has been really similar in both places, so I think this will be useful to most people. I started out thinking Facebook was key. Realtor and Zillow seemed really expensive. After running my own ads there, and with multiple companies (Bold Leads was best, Offrs was god awful), I found that I really didn't generate seller leads, and buyer leads from Facebook have been more plentiful than Zillow or Realtor, but almost all hot garbage. The biggest issue I had was that the vast majority of leads, regardless of how I structured my ads, were "just curious" and more or less instantly hung up when reached out to. I could see how a really great nurture campaign COULD make it work, but as is, I will probably avoid lead gen ads all together. On the other hand, messaging campaigns didn't do horribly, but even though my ads were looking for "Selling your home?" The responses were really random, from "oops didn't mean to," to "Have anything to rent?" Overall, better experience, but still not sure how much I will be dedicating to that. The one thing Facebook did really well at, was awareness and reach. I found if I posted a Real Estate video, it would get really great results for around $5 a day. Overall, this helped with brand awareness a tremendous amount, and I am definitely sticking with posting videos for views. Google for funnels was slightly more efficient than Facebook, but funnels lead quality is really poor. The "Instant home valuation!" Or "Exclusive homes in your area!" ads, much like Facebook, generated leads for less than Zillow leads, but the quality was much much worse. The cost per closing ended up higher for me, and awareness campaigns really didn't do anything on this platform. Mailers I found to be horrible. Spent thousands in both states, and didn't get any calls back from everything I sent out. I haven't had luck with mailers or door hangers for any of my businesses to be honest, so I think they are a total waste of time. Cold Calling/Door Knocking is brutal. I feel like you can cold call or door knock all month, making hundreds if not thousands of calls, before you get anything interesting. Keep in mind, if you have nothing else going on, a freak lighting strike closing can save your bacon and be totally worth your time, but overall I would only do this if you are catastrophically masochistic and bored. Overall the cost for the dialers, hand outs, and other crap is probably better spent elsewhere. Zillow and Realtor, when I was in Washington, both had a 1 closing per 30 lead average for me the month of getting the lead, with another one or two that would close if you have a good drip and give it 6 ish months. Since they both averaged 30 leads per close, to me it was important to pick the source that was cheaper. Zillow was around $150 per lead, while Realtor was around $40 per lead. This made them a huge cornerstone of my business in WA. In CA, Realtor has been replaced with OpCity, which takes a 35% commission. I already have an OpCity lead under contract, so the system still works, but to me 35% is pretty unacceptable. With OpCity they make you input a ton of stuff into their app, and I wish they would bug off and just let me work. I am not a fan of the system at all. Realtor was fantastic. When a lead came in, it would automatically text the buyer and say "Hey this is Bryan! When is a good time to talk!" Then I was able to respond at my leisure. Zillow and OpCity both call you directly, and the calls always seem to come in while pooping or while the toddler is having a tantrum. Expireds and FSBOS were a cornerstone of my business in WA. With a good script I was usually able to get 1-2 listings a month off of them. In CA I am struggling more. Out here FSBOS largely connect you to an agent who is screening calls for the seller. Expireds are often times something similar. Overall, if you are bored and have time, they should be your go to between making content, in my opinion. Overall, in WA, my average cost to close from Realtor ($30-45 per lead,) ended up at $300-450, and Zillow was about $1500, with an average $6k commission, of which I got to keep around $4k after splits, when I used Realtor. This only applied after running the ads for a year and getting those bonus closings over 6 months. My cost to close from BoldLeads was my only Facebook campaign that lead to a closing, and I spent around $4k to get a really small flip closing that paid me $2k. I never closed from Google, mailers, circle prospecting, or cold calling, even though I spent a lot on each method. This was over about two years. In CA I have only been running about 2 months, but I am seeing the same thing, and I am probably shifting my entire budget to focus on Zillow, Facebook awareness posts, and FSBO/Expired. [link] [comments] |
| How to follow up with buyer’s agents after showings? Posted: 19 Apr 2021 09:05 AM PDT As a buyer's agent, do you prefer to receive showing feedback requests through a quick text or a phone call? I'm a text kind of gal, but I know now everyone likes texts. Or do you prefer not to receive feedback requests at all, thinking if your client is interested you'll let the agent know, and if not they should just assume the client isn't interested and move on? EDIT - for anyone who's been following along below I had come to the conclusion that lowering the price will do the trick. A quick followup though, I did just receive feedback from 2 of the showing agents and they both said the exact same thing - their clients loved the house, but not sure about the neighborhood. I now know exactly what the problem is and unfortunately it's a tough one ... the neighborhood is transitional, but houses are selling there for sure! There's a lot of new construction, but also a lot of old abandoned homes. The last house we did was in the same neighborhood, just a few blocks away, but the block it was on was pretty nice. This block is also pretty nice, however directly across the street is an ugly abandoned house ... is there anything to do about this besides or in addition to lowering the price? Any way to attract more buyers? Is it foolish to try and clean up that house a little, maybe pay someone to take all the vines off if??? [link] [comments] |
| Posted: 19 Apr 2021 08:32 AM PDT |
| Grocery store endcap checkout marketing? Posted: 19 Apr 2021 10:54 AM PDT Hi, Has anyone ever marketed themselves at a grocery store checkout line before, on an endcap? You know, where the gossip magazines are? I got a call from a company called Clearspan (I think, it was hard to hear the person), and they have a spot in a relatively busy grocery store chain in my city. I currently do not market at all in my town, and work with buyers from out of town. I would like to get some listings going, as I am in a busy brokerage and selling a listing would be a snap right now (as I'm sure you would agree). Have you marketed like this before? Anything similar? edit: Thanks guys! Seems like the decision is unanimous. I was also leaning towards a no, but I like to come on this forum to verify from everyone else. [link] [comments] |
| Do you find houses for your buyers? Posted: 18 Apr 2021 11:19 PM PDT I know we are supposed to find properties for your buyers but lately it seems my buyers just want to send me what they like and I schedule the showings. Seems easy enough but just had me thinking am I not doing my part?Is it the market? [link] [comments] |
| What Tech Do You Use for Your OHs? Posted: 19 Apr 2021 10:50 AM PDT Have my first OH this weekend and wanted to try something different instead of the regular sign in sheet. Do you have any app suggestions? I downloaded Block Party. Have you tried it? Is it any good? [link] [comments] |
| How often do prospects ghost you? Posted: 18 Apr 2021 12:57 PM PDT You know... Everything is great and then poof. Usually happens when I tell them they need to get pre-approved. [link] [comments] |
| What does everybody think about using NFTs as real estate contracts? Posted: 19 Apr 2021 01:14 AM PDT |
| Posted: 18 Apr 2021 03:40 PM PDT Has anyone had luck with direct mail marketing? I've tried a couple, but haven't seen much from the campaigns. [link] [comments] |
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